25.2.2008
Fairtrade Fortnight - 25th February - 9th March
Fairtrade has improved the lives of millions of people - farmers, workers and their families - in developing countries. But, we need to keep promoting Fairtrade to ensure people know that buying Fairtrade products can make a positive difference.
Hold an event to promote Fairtrade in 2008!
Fairtrade Fortnight, the most important date in our promotional calendar, brings together retailers, licensees, producers, and campaigners in a massive nationwide effort to promote awareness and sales of Fairtrade products. In 2006, UK salesreached over £290m and global salesof Fairtrade reached £1.1bn. This success
continued in 2007 as awareness of the FAIRTRADE Mark reached its highest level at 57% (TNS Omnimas, March
2007). Fairtrade Fortnight presents a key opportunity for you to communicate your support for Fairtrade.
For more information visit www.fairtrade.org.uk
