30.10.2008

Confirmation of link between CSR and improved financial performance

  
"Now more than ever, businesses need to demonstrate that corporate responsibility isn’t an over-head but a value creator. This research clearly shows that sustained environmental and social performance does pay dividends – literally."
Stephen Howard, Chief Executive, Business in the Community
 
Sponsored by Legal & General and undertaken by Ipsos MORI, the research revealed that FTSE companies that actively managed and measured corporate responsibility issues outperformed the FTSE 350 on total shareholder return by between 3.3% and 7.7% throughout the period 2002-2007.
The research examined the relationship between total shareholder return and the management of environmental and social impacts in 33 FTSE companies that have measured and managed their corporate responsibility through Business in the Community’s Corporate Responsibility Index (CR Index) in each of its six years.
In addition, the research found the more a company measures its environmental and social impacts, the less volatile its stock price.
The objective of the analysis was to look for a correlation between the extent to which these companies' corporate responsibility performance (as measured by their CR Index scores) and their financial performance (looking at three measures: total shareholder return, dividend yield and stock price returns volatility) may be linked.